Double Dog

Campaign Type – Organic SEO
Market Vertical – Gaming and Entertainment

About project

Business Overview

Double Dog is reinventing social interactions by creating a platform to dare family and friends in return for money or points. Double Dog is a strategic real life action game where you can dare someone and get video or photo proof in a safe and fun environment..

The hurdle

Project Overview

The biggest hurdle associated with this campaign was to take advantage of the timing at which the app along with the Hollywood movie Nerve, which was based upon the same concept. We had to escalate our efforts to make sure, our campaign is able to encash the benefits.

The strategy

How Did We Do It?

Revamped Web Design

We employed our keen design insights and completely revamped their web design.

On-Page SEO

Optimization of the On-Page elements like Meta tags, Alt tags among other.

Content Marketing

We created and curated relevant content across the healthcare channels of internet to connect and engage with the target audience.

Rich Link Building

White-hat link Building activities targeting branded as well as non-branded generic keywords.

The target

How Do The Numbers Look?

With our focused SEO strategies, we were able to achieve the following rankings.

#1

Ranking for High Competition Keywords

Keywords	Ranking 1 June 19
Never App	1st
Double Dog App	3rd
Dare for Real Money	4th
Real Money Dares	4th

495%

Increase in Organic Traffic

Double Dog experienced a whooping 495% increase in Organic Traffic because of 8 valuable keywords ranking on Google Page 1.

50k

App Download On PlayStore

Our Content Marketing methods really helped Double Dog capture more app downloads.

The results

Conclusion

With our concrete SEO efforts, we were able to take Double Dog to the top pages of Google Page 1 for amplified organic exposure and online recognition