Concord Driving School

Campaign Type – E-Commerce SEO
Market Vertical – Education

About project

Business Overview

Established in 1994, Concord Driving School is a family operated business and one of the first driving schools in New Jersey. They have been serving the community well for well past 20 years now.

The hurdle

Project Overview

They recently launched their website with the goal of gaining an edge over their local counterparts in New Jersey and further expanding their business. Limited online exposure and weak link building profile were affecting their business goals.

The strategy

How Did We Do It?

Website Analysis

We analyzed their website across more than 100 web data metrics to discover the irregularities that were not allowing them to rank well on Google Search.

On Page Optimization

Backed by a thorough website analysis, keyword research and competitor research, we optimized their website for its On page elements.

Business Listing

Developed a strong profile of business listings across the internet to popularize their website. Most important work here was building local citations for their local Google listing which was also competing alongside the website to rank on page 1 of Google.

Link Building

Built a rich link building profile targeting blogs, forums in their niche.

The target

How Do The Numbers Look?

With our focused SEO link building strategies, we were able to achieve the following results for Concord Driving School

#1.

Ranking on Google Page 1

Keywords	Ranking 1 June 19
Head Wrap Headband	1st
Women Sweatband	3rd
Organic Headwraps	4th
Yoga headwbands	4th

20%

Reduction In Bounce Rate

As a result of improved site architecture and UI their bounce rate reduced to 20%.

23%

Increase in Sessions

They experienced a sudden spike in traffic once they started ranking on Google Page 1

The results

Conclusion

With our focused SEO efforts, we took Concord Driving School to the top pages of Google which led to a manifold increase in their online exposure and business revenue

2,160

Users

20

Bounce Rate

12, 154

Page Views

45

Ranking

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